Forbes, “What Can Solar Companies Do to Woo Homeowners in a Booming Solar Market?”, March 5th, 2014
The residential solar market experienced a tremendous growth spurt in 2013 with a 41% increase over 2012 and forecasters are expecting a 26% growth for 2014. The increase in residential demand is creating competition among solar companies who are now looking to non-traditional financing options to increase their appeal with consumers.
- California startup Mosaic to partner with installer RGS Energy and provide a loan program for residential customers
- Leasing solar equipment continues to be a popular choice for residential solar installations and involves little money upfront
- 30% Federal investment tax credit driving more customers to the solar market.